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In this episode of American Greed.

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Money, greed, lack of moral values.

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Maybe he's a sociopath, I don't know.

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Bill Mastro helps turn a niche hobby
into a multi -million dollar criminal

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enterprise.

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He's referred to by some as the
godfather of the industry.

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He really, on his back, brought this
industry into what it was and what it

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And it isn't about kids getting baseball
cards in packs of gum anymore.

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Any hobby, business, whatever, where
money can be made, the cockroaches

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fly in.

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And like baseball itself, this industry
has winners, losers,

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and cheaters.

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And you had 10 % of schmucks like me who
just was walking in and getting my head

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handed to me.

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But when the game is over, will Bill
Mastro end up triumphant?

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Sadly, the big lesson is that crime
absolutely pays.

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And it pays a lot.

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Jeff Evers has the collector's bug.

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He wants to turn pieces of Americana
into cash.

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In around 1998 or so, I started to watch
the Antiques Roadshow.

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And I thought, well, that seems like an
interesting hobby.

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So I basically collected collectibles.

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The idea was to treasure hunt,
basically.

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And one day in 2007, an elderly man
hands him a small box of gold

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at a simple garage sale.

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He marches me into his garage and he
points up at a box and on the side is

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handwritten baseball cards.

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So I open it up and on the top of the
box, there are four stacks of cards.

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Evers only sees the top four cards, but
he quickly realizes time is of the

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essence. Another gentleman started to
walk up the driveway.

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So I thought, well, I'm not going to
like open up this box and start going

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through all this because I want to buy
it.

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So I took a risk and I said, I'm going
to offer you $500 for the whole box.

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And he looked at me with a smile and
said, sold.

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And I had scored big. I mean, there were
amazing cards that were in that box.

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I had a Hank Aaron rookie card, an Ernie
Banks rookie card, two Al Kaline rookie

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cards, a 1958 Roberto Clemente card. I
had a Napoleon Lajoie 1933

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Gaudi card, which apparently is the
second rarest card in all of card

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collecting.

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Evers decides to make use of the gold
mine he's uncovered.

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My second oldest son had some health
issues, and I wanted

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to sell the cards and basically cash in,
so to speak.

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At the time, the place to cash in is
clear.

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Mastro Auctions.

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Over the past decade, Mastro Auctions
has sold over a quarter of a billion

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dollars of high -value collectibles,
establishing itself as the largest and

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respected sports and Americana
collectibles auction house in the world.

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Mastro Auctions, people can consign
memorabilia to have it auctioned to

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collectors across the country and around
the world.

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Bill Mastro was one of the early
pioneers of the sports memorabilia

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Bill Master was a collector growing up
as a kid who turned his hobby into a

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business. You have to remember that when
we grew up in the 60s and the 70s,

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everybody collected baseball cards.

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Jeffrey Lichtman starts collecting
baseball cards as a kid.

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But as he grows up, so does the
memorabilia industry.

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You've got some money in your pocket and
you want to relive your youth.

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And instead of being able to spend a
nickel on a pack of cards, now you're

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spending perhaps thousands and thousands
and tens of thousands of dollars on a

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single baseball card, all to recapture
joy, that innocent joy of your youth.

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And Bill Mastro finds a way to exploit
that innocent joy.

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He loved the wheeling and dealing. He
loved the trading and sort of that, you

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know, that horse trading. He got a taste
of the business.

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pretty early in his life.

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By the 70s and 80s, the entire hobby
gets a taste of the business, and the

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innocence begins to fade as it is
replaced by dollar signs.

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There's a greed factor here, too, where
all of a sudden, the cards that my mom

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put in the basement 35 years ago were
suddenly going to allow me to retire and

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buy an island in the Caribbean.

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And it just doesn't make sense, right?
Because at the end of the day, these

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cards are just, they're pieces of
cardboard.

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But to Bill Mastro, these pieces of
cardboard are gold.

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And one piece of cardboard in
particular.

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I was in our newsroom one day, and I'd
just gotten to work, and the sports

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editor at the Daily News said, they're
auctioning off some baseball card, and

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they say it might go for a million
dollars.

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The card is a Honus Wagner, made between
1909 and 1911.

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And as reporter Michael O 'Keefe arrives
at the auction, he sees what will soon

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become the most famous and infamous card
in sports collection history.

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It was a funny -looking card. It was
narrow. It was much smaller than the

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baseball cards that I had collected as a
kid. But what really impressed me was

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just how beautiful it was, how clean it
was.

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It's referred to as the Holy Grail of
baseball cards. It's the card that every

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little kid who collects baseball cards
knows this card.

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But it's not just the beauty of the card
that makes it valuable.

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It's also because of Honus Wagner
himself, a beloved hero who played from

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to 1917.

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That locker belonged to Honus Wagner,
one of the great hitters in the game's

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history, and a fellow most people
consider the greatest shortstop who ever

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lived.

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When Wagner played, baseball cards were
a new phenomenon, inserted into packages

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of cigarettes and candy.

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But despite the mass production of
cards, very few Honus Wagner cards were

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Precisely why it's so rare is a mystery,
but there are some intriguing theories.

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There's a version where Honus Wagner did
not want children to...

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desire his card because it came in a
package of tobacco.

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There's another version of the story
that goes that Hannes Wagner wanted more

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money than other players were receiving.

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Whatever story you go with, the truth is
that there are very few Hannes Wagner

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cards in existence today.

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But Bill Mastro finds one.

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In 1985, he pays $25 ,000 for a stack of
cards.

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that includes the Honus Wagner.

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A few years later, he sells it for $100
,000.

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It's an outstanding profit.

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But the real benefit comes a few years
later, in 1991, when the buyer comes to

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Bill Mastro to auction the card once
again.

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Mastro arranges to sell the card through
the high -end auction house Sotheby's

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in New York City.

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an auction house renowned for selling
fine art worth millions of dollars.

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It's an auction unlike anything baseball
cards have ever seen.

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The atmosphere was electric. It felt
like a World Series game. People

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that to me. One guy described it was
like being at the Ollie Frazier fight at

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Madison Square Garden where you just had
this anticipation something was going

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to happen.

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And the bidding kept going up and going
up. And, you know, it passed $300 ,000,

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$350 ,000, $375 ,000. And then
ultimately it sells for $451 ,000. And

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anonymous buyer turns out to be Wayne
Gretzky and Bruce McNall.

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Wayne Gretzky, a .k .a. The Great One,
the most famous hockey player in the

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world, and the owner of the Los Angeles
Kings, Bruce McNall.

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So the fact that Bretzky buys this card
and it goes for a whopping $450 ,000,

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unheard of amount of money, and other
auction houses are suddenly interested

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this market, the media is interested in
this market, that really was a turning

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point.

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It's also a turning point for Bill
Mastro.

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He becomes known as the man who
facilitated the sale of the most

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in the world.

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It was the house. It was the auction
shop that sold the card.

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And through that is where he's really
gained his notoriety.

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For nearly two decades, Bill Mastro is
an industry leader in sports memorabilia

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trading.

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Mastro and his chief operating officer,
Doug Allen, hold multiple auctions a

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year, featuring thousands of items up
for bid.

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They advertise with high -quality
catalogs.

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and later take advantage of everything
the Internet has to offer.

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By the early 2000s, hundreds of millions
of dollars passed through the seemingly

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innocuous walls of Mastro Auctions
headquarters.

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But in a highly competitive industry,
it's hard to stay on top.

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In order to continue getting the great
product for your auctions, you've got to

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have the best.

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And how do you get the best prices?
Well, you either can advertise well, you

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have a great pitchman, or you can commit
a massive fraud on a large scale.

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Bill Mastro does all three.

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Like many avid collectors, Ryan Kristof
starts collecting baseball cards at an

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early age.

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I think I have that collector's bug.

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I think it's a genetic thing. You either
have it or you don't.

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Kristoff's youthful passion for
collecting takes on a narrow focus when

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visits a card show in Southern
California as a teenager.

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He sees a man he doesn't know selling
autographs.

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I eventually got so curious, I went over
to him and I just asked, I'm sorry, I

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don't mean to bother you, but who are
you?

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He said, my name's Lou Diles. I play in
the Negro Leagues. He started to tell me

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all about the Negro Leagues. And that
changed my whole life and took it in a

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whole different direction because then I
just became like I wanted to gobble up

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any information I could.

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This is a 1923 -24 Beacon card of Hall
of Famer Oscar Charleston,

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who would be in the discussion for the
greatest all -around baseball player of

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all time.

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African Americans couldn't play in the
major leagues, but they could go to

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countries and make a living as
professional ballplayers, and they were

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They were celebrities, just like they
should have been here.

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And it turns out that some of those
countries even made baseball cards of

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Kristoff travels through Latin America,
searching for any cards he can find and

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trade. So I was just trying to keep my
stuff and then...

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Sell enough to make back what I spent.

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Wasn't really making money necessarily.

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I was just sort of breaking even, but my
collection was getting bigger and

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bigger.

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At one point in the late 90s, he sells
part of his collection to a trader in

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Miami. But when that trader decides to
auction off that collection, Christoph

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notices something suspicious.

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He consigned it to Mastro.

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I had sold it to him in a private sale,
so no one knew what the prices were.

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And I wound up winning one of the cards
back that I had sold. It wound up going

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for almost exactly what I sold it for.

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When Christoph looks at the sales of his
other old cards, he notices time and

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again, sale after sale, card after card,
they are sold for almost precisely what

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he sells them for originally.

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It would be too coincidental for all
these cards to be closing at the exact

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levels where the private sale was.

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I was the only one who knew that
information.

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The odds of all his cards selling again
for nearly the exact same price as

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Kristoff sells them for originally are
astronomical.

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Kristoff suspects that someone behind
the scenes is artificially inflating the

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bids to reach a minimum price so that
the seller is guaranteed not to lose

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money.

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00:13:36,010 --> 00:13:37,150
And he's right.

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But this is just one case of rigging an
auction.

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And Mastro knows it.

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They're a number.

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of favored consignors, people with close
ties to Mastro and the auction house,

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who were complicit. And it was to their
benefit.

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They were able to increase the value of
the cards and the memorabilia that they

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sold so that they made more money. And
because the auction house took a cut of

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every sale, the auction house also
benefited.

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It's a win -win, except for the honest
bidder getting duped.

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When American greed returns No one who
trades with Bill Mastro is safe It

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was almost like there was some maniac
sitting behind a computer.

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I knew immediately that something was
off

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00:14:27,900 --> 00:14:38,440
I

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felt it was very important to recognize

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that we're a service industry.

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No one really needs collectibles, but
they want them.

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By the early 2000s, baseball cards are a
$3 billion a year business.

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And Mastro Auctions is at the forefront,
selling thousands of items a year live

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and online.

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00:15:07,530 --> 00:15:12,130
Mastro Auctions is the leading sports in
America auction house in the world.

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And we back that up with our numbers.
But Bill Mastro and his chief operating

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officer, Doug Allen, are playing with a
stat deck.

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He was a highly aggressive, I would call
him a bully, in our hobby where he had

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to get the best cards, best, the best,
the best. And the reason why people

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respected him is that he had the best
cards to sell. And that's really what

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matters in our hobby is who has the best
cards to sell.

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As a criminal defense attorney, Jeffrey
Lichtman deals with people charged with

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serious crimes on a daily basis.

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00:15:46,760 --> 00:15:50,360
He once won an acquittal for alleged mob
boss John Gotti Jr.

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00:15:50,680 --> 00:15:55,700
and has been retained by accused Mexican
drug lord Joaquin El Chapo Guzman.

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He's also an avid collector, and he bids
on dozens of items through Mastro

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00:16:01,520 --> 00:16:02,520
Auctions.

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00:16:02,820 --> 00:16:07,920
And his experience with con men tells
him something's not right with Bill

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Mastro. There would be a tie cobble, and
the card would be sitting at a $2 ,000

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value for two weeks.

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And I would then go on the computer. I
would see the card I wanted. So I'd put

224
00:16:18,940 --> 00:16:20,860
my bid in at, let's say, $2 ,100.

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00:16:21,260 --> 00:16:25,060
I would turn around, and 15 seconds
later, I had been outbid. And it would

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00:16:25,060 --> 00:16:29,420
happen time and time. It was almost like
there was some maniac sitting behind a

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00:16:29,420 --> 00:16:34,900
computer inside the Maslow offices
waiting for people to bid so they could

228
00:16:34,900 --> 00:16:35,779
the bid.

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00:16:35,780 --> 00:16:37,740
I knew immediately that something was
off.

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00:16:38,990 --> 00:16:41,030
That's because Mastro is cheating.

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00:16:41,670 --> 00:16:46,290
The mysterious bidder upping Lickman's
bid isn't trying to win the car.

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00:16:46,870 --> 00:16:52,770
It's a conspirator trying to raise the
prices through a scheme called

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00:16:52,770 --> 00:16:54,310
shill bidding.

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00:16:56,230 --> 00:16:58,070
Shill bidding is fraud, basically.

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00:16:58,890 --> 00:17:02,190
Let's say you've got the high bid. You
want to pay $100 for the item.

236
00:17:02,650 --> 00:17:04,410
But I know you'll pay up to $200.

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00:17:04,670 --> 00:17:10,390
So I'll use either an employee account
or I'll make up an account name, and I

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00:17:10,390 --> 00:17:15,970
will say that that person bid $150 on
it. And then you'll see that, so you'll

239
00:17:15,970 --> 00:17:16,868
bid $200.

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00:17:16,869 --> 00:17:20,790
So I've effectively gotten you to pay
twice what you should have paid for

241
00:17:21,450 --> 00:17:23,869
But the scheme comes with some risk.

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00:17:24,569 --> 00:17:30,030
A shill bidder might accidentally place
the winning bid if no one tops it.

243
00:17:30,610 --> 00:17:34,830
That's why it's imperative that they
have Mastro auctions on their team.

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00:17:36,310 --> 00:17:41,410
Just in case they win an item, Mastro
can get them out of actually buying it,

245
00:17:41,510 --> 00:17:46,530
either by simply booking the sale or by
awarding the sale to the second highest

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00:17:46,530 --> 00:17:51,170
bidder. Either way, Mastro and the
consigner can't lose.

247
00:17:52,170 --> 00:17:57,270
And so you'd have the benefit of
increase the price through this bill bid

248
00:17:57,270 --> 00:18:00,970
without the risk that you might actually
have to pay the price if someone else

249
00:18:00,970 --> 00:18:02,570
in the market doesn't bid higher than
you.

250
00:18:03,850 --> 00:18:05,870
But that is a worst -case scenario.

251
00:18:06,590 --> 00:18:11,750
What Mastro truly intends is for the
unwitting collector to buy the item for

252
00:18:11,750 --> 00:18:17,390
jacked -up price, one bid at a time, all
to Mastro's benefit.

253
00:18:18,629 --> 00:18:23,730
As an auction house, they take a
percentage of the seller's commission,

254
00:18:23,730 --> 00:18:27,890
get a commission from the seller that
comes out, and then they also are paid a

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00:18:27,890 --> 00:18:31,510
premium by the buyer, so the buyer's
premium. So really, they're making money

256
00:18:31,510 --> 00:18:32,910
off both ends of the transaction.

257
00:18:33,630 --> 00:18:36,270
But it also worked in a less direct way
for them.

258
00:18:36,470 --> 00:18:41,190
They could go to collectors and say, you
want to sell your stuff through Mastro

259
00:18:41,190 --> 00:18:42,850
Auctions because we get top dollar.

260
00:18:43,750 --> 00:18:47,310
The only loser is the one actually
purchasing the item.

261
00:18:47,850 --> 00:18:49,850
But that isn't the last strike.

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00:18:51,210 --> 00:18:56,530
First and foremost, chill bidding may
force an individual to pay more money

263
00:18:56,530 --> 00:18:59,430
an object than what they rightfully
should pay.

264
00:19:00,310 --> 00:19:06,210
Second layer to that is it actually
creates a false marketplace out there

265
00:19:06,210 --> 00:19:07,270
like objects.

266
00:19:08,270 --> 00:19:12,310
Like a house, you're going to look for
what did that house or comparable house

267
00:19:12,310 --> 00:19:15,010
sell for last time it was up for sale.

268
00:19:15,480 --> 00:19:20,560
Right? Baseball cards are the same
thing. The auction results were

269
00:19:20,740 --> 00:19:24,860
and people would look to those past
auction results to dictate how much they

270
00:19:24,860 --> 00:19:25,860
were going to pay in the future.

271
00:19:27,120 --> 00:19:32,440
But with prices constantly going up,
artificially or not, everyone's

272
00:19:32,440 --> 00:19:33,660
is getting more valuable.

273
00:19:35,360 --> 00:19:40,100
It may be in many collectors' best
interests to turn a blind eye to the

274
00:19:40,400 --> 00:19:43,020
but not everyone sees it that way.

275
00:19:44,080 --> 00:19:45,800
People you had paid apologists.

276
00:19:46,380 --> 00:19:48,660
People that needed Mastro's business.

277
00:19:48,900 --> 00:19:53,880
And you had 10 % of schmucks like me who
just was walking in and getting my head

278
00:19:53,880 --> 00:19:54,880
handed to me.

279
00:19:55,700 --> 00:20:02,600
When American Greed returns, Mastro
turns a profit -selling hair from the

280
00:20:02,600 --> 00:20:04,240
famous pompadour in history.

281
00:20:05,120 --> 00:20:08,340
But do these locks really belong to the
king?

282
00:20:08,840 --> 00:20:09,860
An individual.

283
00:20:10,320 --> 00:20:13,860
who purchased that hair, decided to get
that hair DNA tested.

284
00:20:27,460 --> 00:20:32,820
By the early 2000s, the pursuit of rare
baseball cards has become big business.

285
00:20:34,020 --> 00:20:36,600
But it's also succumbed to another
pursuit.

286
00:20:37,840 --> 00:20:38,840
Greed.

287
00:20:39,660 --> 00:20:44,600
And while some people long for the good
old days, not everyone on collectors'

288
00:20:44,820 --> 00:20:47,760
message boards is so eager to see the
light.

289
00:20:48,680 --> 00:20:52,680
I happened to make a comment saying, you
know, I don't know what's going on with

290
00:20:52,680 --> 00:20:55,260
Mastro, but something's not right.

291
00:20:56,060 --> 00:20:59,920
And what I expected is that people would
say, hey, you know, we've been in

292
00:20:59,920 --> 00:21:02,720
Mastro options. We really want to hear
your hypothesis.

293
00:21:02,980 --> 00:21:06,540
We know that you're a criminal lawyer
that deals with fraud all day.

294
00:21:06,800 --> 00:21:08,240
what you say may have some weight.

295
00:21:09,010 --> 00:21:14,090
Instead, I was an act in the board and I
was shocked, frankly, at the response

296
00:21:14,090 --> 00:21:19,530
because I thought I was helping people.
And instead, how dare you say that about

297
00:21:19,530 --> 00:21:20,530
Bill Mastro?

298
00:21:21,570 --> 00:21:27,350
The message board may have defenders,
but not everyone is on behind Bill

299
00:21:28,990 --> 00:21:34,810
In 2007, Ryan Kristof believes he's a
victim of shill bidding himself.

300
00:21:35,550 --> 00:21:38,790
and wants Mastro Auctions to stop fixing
the game.

301
00:21:40,010 --> 00:21:42,230
I spoke with Doug Allen. I told him what
I suspected.

302
00:21:42,450 --> 00:21:45,970
He said, nope, no way, no shield bidding
at all. Everything was totally legit.

303
00:21:47,270 --> 00:21:53,530
So, you know, I thought about it more,
and I just decided, no, I'm not paying.

304
00:21:53,930 --> 00:22:00,750
And after a while, I got an email
threatening to ban me, and I fired back

305
00:22:00,750 --> 00:22:03,890
a very unpleasant email just telling
him,

306
00:22:04,730 --> 00:22:08,030
I'll go to the FBI. I'll go to whoever I
have to.

307
00:22:09,570 --> 00:22:15,050
But according to former Assistant U .S.
Attorney Stephen Grimes, law enforcement

308
00:22:15,050 --> 00:22:19,590
is already hearing about the various
frauds arising from Mastro auctions.

309
00:22:20,050 --> 00:22:22,550
And it's not limited to shill bidding.

310
00:22:23,850 --> 00:22:28,090
I would say nothing was beyond possible
at the auction house.

311
00:22:28,630 --> 00:22:34,010
We heard everything across the gamut in
terms of accusations of what was done.

312
00:22:34,830 --> 00:22:40,210
In the early 2000s, Mastro Auctions sold
a baseball that is purportedly from the

313
00:22:40,210 --> 00:22:45,810
very first professional baseball team,
the 1869 Red Stockings baseball team.

314
00:22:45,810 --> 00:22:50,730
individual had the object in his
collection for a number of years and

315
00:22:50,730 --> 00:22:56,110
became uncomfortable with the object, so
sent it away for forensic testing,

316
00:22:56,330 --> 00:22:58,270
microscopic paint fleck analysis.

317
00:22:58,870 --> 00:23:04,290
The analysis revealed that the paint
used on that baseball was manufactured

318
00:23:04,290 --> 00:23:05,430
-World War II.

319
00:23:07,350 --> 00:23:08,870
Post -World War II.

320
00:23:09,270 --> 00:23:12,190
That's the era of Joe DiMaggio and Ted
Williams.

321
00:23:12,770 --> 00:23:17,530
In 1869, they wouldn't even be born for
almost 50 years.

322
00:23:18,390 --> 00:23:20,130
The ball is a fraud.

323
00:23:20,830 --> 00:23:25,790
Instead of going to law enforcement, the
buyer returned it to Mastro for a full

324
00:23:25,790 --> 00:23:29,570
refund. But that's not the end of this
ball's history.

325
00:23:30,950 --> 00:23:32,270
Once Mastro Oxen...

326
00:23:32,620 --> 00:23:37,140
Had that ball back in their possession,
Bill Mastro reached out to an individual

327
00:23:37,140 --> 00:23:42,260
and asked that individual if he would be
interested in purchasing this ball for

328
00:23:42,260 --> 00:23:43,260
his collection.

329
00:23:43,300 --> 00:23:48,700
Mr. Mastro did not disclose the results
of the forensic testing that was done on

330
00:23:48,700 --> 00:23:49,700
that single ball.

331
00:23:50,060 --> 00:23:54,400
That individual paid approximately $61
,000 for that trophy ball.

332
00:23:56,060 --> 00:24:00,480
That's an extraordinary sum of money for
an ordinary baseball painted gold.

333
00:24:03,720 --> 00:24:09,240
But apparently, the lure of the national
pastime is too much to resist.

334
00:24:09,700 --> 00:24:13,560
And that's really what happened in this
field with Mastro and the other

335
00:24:13,560 --> 00:24:18,220
fraudsters, is that people, their brains
were simply falling out of their heads,

336
00:24:18,260 --> 00:24:23,000
and their competitiveness and their
desire, their zeal to relive the joy of

337
00:24:23,000 --> 00:24:26,540
their childhood when opening up that
pack of baseball cards, that took over.

338
00:24:27,360 --> 00:24:29,800
You know, one thing's always certain,
baseball's king.

339
00:24:30,780 --> 00:24:31,780
The highest.

340
00:24:31,930 --> 00:24:36,070
selling sports card is a baseball card.
The highest selling sports memorabilia

341
00:24:36,070 --> 00:24:37,790
jersey is a baseball jersey.

342
00:24:38,050 --> 00:24:42,570
The highest price paid for a sports
autograph is that of a baseball player.

343
00:24:42,570 --> 00:24:44,250
mean, baseball's always going to be
king.

344
00:24:46,310 --> 00:24:49,250
But Mastro doesn't limit himself to
baseball.

345
00:24:49,870 --> 00:24:55,590
Any collectible can pass through his
doors, including that of another king.

346
00:24:56,960 --> 00:25:01,160
avid Elvis Presley collectors out there
would be interested in owning a piece of

347
00:25:01,160 --> 00:25:02,099
the King's hair.

348
00:25:02,100 --> 00:25:06,720
Well, smash through auctions claimed to
have a jar full of Elvis Presley's hair.

349
00:25:07,300 --> 00:25:11,860
And ultimately that item was tested by
the person who purchased it.

350
00:25:12,200 --> 00:25:18,380
And the DNA results of that test showed
that not only was it not Elvis Presley's

351
00:25:18,380 --> 00:25:20,600
hair, but it was the hair of four random
people.

352
00:25:21,080 --> 00:25:25,300
The jar of hair was returned to Master
Auctions along with the DNA test showing

353
00:25:25,300 --> 00:25:28,880
that it wasn't what Master Auctions had
claimed it was.

354
00:25:30,860 --> 00:25:36,440
Mastro returns the buyer's money, but
only if the buyer agrees to keep quiet.

355
00:25:37,380 --> 00:25:42,300
They signed an NDA agreement in return
for the exchange of the money that they

356
00:25:42,300 --> 00:25:43,300
paid for it originally.

357
00:25:44,020 --> 00:25:48,140
What Master Auctions did with the hair
after that was they took the one jar of

358
00:25:48,140 --> 00:25:54,370
hair. put it into four smaller jars of
hair, and resold each jar subsequent

359
00:25:54,370 --> 00:26:00,470
draw auctions without disclosing the
fact of the DNA report seriously calling

360
00:26:00,470 --> 00:26:03,350
into question the authenticity of that
Elvis Presley hair.

361
00:26:04,510 --> 00:26:10,630
The jars of hair sell for a combined
price of nearly $40 ,000 to unwitting

362
00:26:10,630 --> 00:26:11,630
buyers.

363
00:26:12,330 --> 00:26:14,370
It's an egregious deceit.

364
00:26:14,810 --> 00:26:18,590
But deceit isn't the limit of what
Mastro Auctions is willing to do.

365
00:26:19,390 --> 00:26:22,550
If they can, they'll just outright
steal.

366
00:26:25,250 --> 00:26:26,790
When American Greed returned,

367
00:26:27,530 --> 00:26:30,650
an Illinois collector believes he struck
gold.

368
00:26:31,930 --> 00:26:36,650
But his treasure vanishes into thin air
the moment he walks into Mastro

369
00:26:36,650 --> 00:26:37,650
Auctions.

370
00:26:38,010 --> 00:26:40,290
What they're basically running is a jail
game.

371
00:26:40,730 --> 00:26:44,210
They get your cards, they're going to
pay you what they want to pay you.

372
00:26:44,590 --> 00:26:45,910
What are you going to do about it?

373
00:26:59,630 --> 00:27:06,050
In 2007, Jeff Evers walks into the
headquarters of Mastro Auctions just

374
00:27:06,050 --> 00:27:12,070
of Chicago to consign what he believes
is a gold mine of classic rare baseball

375
00:27:12,070 --> 00:27:13,070
cards.

376
00:27:14,410 --> 00:27:20,690
They had said that in April of 2007,
Mastro had sold a Henry Aaron rookie

377
00:27:20,690 --> 00:27:22,270
for over $16 ,000.

378
00:27:22,630 --> 00:27:25,230
And I had that card in pristine
condition.

379
00:27:25,770 --> 00:27:28,990
So I thought, that's the place to go to.

380
00:27:30,750 --> 00:27:34,890
As he sits in the lobby, he thinks all
his hopes are confirmed.

381
00:27:36,010 --> 00:27:39,810
And inside this place, they had all the
trappings of success.

382
00:27:40,970 --> 00:27:43,850
Fancy woodwork. It was a beautiful
facility.

383
00:27:44,630 --> 00:27:50,870
And next to me were some previous
auction books with Price is Realized

384
00:27:51,510 --> 00:27:58,230
And I saw that the prices that my cards
were going to go for were tremendous.

385
00:27:59,590 --> 00:28:04,050
Evers says that he is soon brought into
a conference room with a representative

386
00:28:04,050 --> 00:28:05,350
of Mastro Auctions.

387
00:28:06,290 --> 00:28:09,130
But soon after seeing the cards...

388
00:28:09,470 --> 00:28:12,290
the representative suddenly cuts the
meeting short.

389
00:28:12,630 --> 00:28:17,710
Like he's in a big hurry, and, oh, he's
got to meet this guy and blah, blah,

390
00:28:17,730 --> 00:28:24,710
blah. He finishes his inventory sheet
for me, and it was a skeletal inventory.

391
00:28:25,130 --> 00:28:31,490
He didn't detail the cards. He didn't
give me photographs of the cards. I

392
00:28:31,490 --> 00:28:35,370
expected that that would occur, but he
didn't do any of that.

393
00:28:36,330 --> 00:28:37,970
It's a lot of red flags.

394
00:28:38,830 --> 00:28:42,970
But Mastro Auctions has the reputation
for getting the best prices.

395
00:28:43,790 --> 00:28:46,930
Evers decides to hand over his cards.

396
00:28:47,470 --> 00:28:52,810
He just sold a Henry Aaron rookie card
for $16 ,000 plus five months ago, and I

397
00:28:52,810 --> 00:28:53,729
have one.

398
00:28:53,730 --> 00:28:55,150
It's got to be legit.

399
00:28:55,530 --> 00:28:57,090
It wouldn't rip me off.

400
00:28:59,050 --> 00:29:03,790
But after the auction is over, Evers has
serious concerns.

401
00:29:05,930 --> 00:29:10,870
They never even mentioned that the
Napoleon Lajoie card, the card number

402
00:29:10,930 --> 00:29:15,590
the second rarest card in all the
baseball card collection, was even in

403
00:29:15,790 --> 00:29:17,950
So that card outright disappeared.

404
00:29:19,070 --> 00:29:24,170
Not only does Evers believe that some of
his cards disappear, he believes that

405
00:29:24,170 --> 00:29:27,510
the ones that are sold are severely
misadvertised.

406
00:29:27,710 --> 00:29:32,470
They're given low ratings and treated as
second -class cards.

407
00:29:34,350 --> 00:29:40,990
The total gavel price on all 1 ,500 or
so cards was a little over $49 ,000.

408
00:29:41,730 --> 00:29:47,490
And they charged me the 15 % to defraud
me.

409
00:29:48,290 --> 00:29:51,950
I believe that I got taken for at least
another $300 ,000.

410
00:29:52,910 --> 00:29:56,070
And you know what? It could be a lot
more.

411
00:29:58,910 --> 00:30:02,730
Evers feels that Mastro Auctions
misrepresents the cards.

412
00:30:03,440 --> 00:30:08,180
so that they can buy them themselves on
the cheap, at which point they can later

413
00:30:08,180 --> 00:30:10,280
sell them off for much more money.

414
00:30:11,500 --> 00:30:18,020
Well, the catalog on the left is from
the December 2007 auction, as they

415
00:30:18,020 --> 00:30:19,300
advertised it for me.

416
00:30:19,800 --> 00:30:24,780
In here, you see the Babe Ruth card that
they have graded out with a lesser

417
00:30:24,780 --> 00:30:31,660
grade. And then later, after Mastro took
control of my cards, now that card...

418
00:30:31,960 --> 00:30:37,720
is being sold separately, advertised as
excellent cement condition, and the

419
00:30:37,720 --> 00:30:40,560
difference between those gratings is
exponential.

420
00:30:41,540 --> 00:30:48,380
If you superimpose this card onto that
card, that will prove that it is the

421
00:30:48,380 --> 00:30:49,380
same card.

422
00:30:50,660 --> 00:30:57,180
My belief is those cards never left
their facility at that point in time

423
00:30:57,180 --> 00:30:58,360
after that sale.

424
00:30:59,060 --> 00:31:00,380
They could be laughing.

425
00:31:00,940 --> 00:31:04,320
When they watch the show, yeah, we got
them for a lot more than that.

426
00:31:06,180 --> 00:31:08,240
But they won't be laughing for long.

427
00:31:11,920 --> 00:31:18,840
When American Greed returns, law
enforcement raises the stakes for Mastro

428
00:31:18,840 --> 00:31:19,840
Auctions.

429
00:31:20,380 --> 00:31:25,100
While the fraud was going on, while the
grand jury investigation was going on,

430
00:31:25,180 --> 00:31:27,340
while the FBI agent was...

431
00:31:27,560 --> 00:31:32,560
beating down doors to find witnesses for
Mastro's fraud, they were committing

432
00:31:32,560 --> 00:31:33,560
more fraud.

433
00:31:40,700 --> 00:31:46,260
Bill Mastro and Doug Allen are getting
top dollar for baseball cards and other

434
00:31:46,260 --> 00:31:49,580
collectibles. But their numbers are
juiced.

435
00:31:51,300 --> 00:31:55,000
And law enforcement wants to level the
playing field.

436
00:31:55,850 --> 00:32:00,910
The federal wire fraud statute makes it
a crime for somebody to use false

437
00:32:00,910 --> 00:32:05,670
statements for the purpose of gaining
money. That's really the main criteria.

438
00:32:05,870 --> 00:32:09,190
And when you boil it down to its
elements, it clearly is that.

439
00:32:10,110 --> 00:32:14,190
In every master auctions catalog, there
were six pages of rule.

440
00:32:14,630 --> 00:32:18,710
Rule number one, that items will be sold
to the highest bidder.

441
00:32:19,510 --> 00:32:20,630
That wasn't true.

442
00:32:21,170 --> 00:32:23,570
All items were not sold to the highest
bidder.

443
00:32:24,240 --> 00:32:28,920
Items were only sold to the highest
bidder if master auctions or one of

444
00:32:28,920 --> 00:32:34,160
favorite consignors agreed that the
highest bidder was paying an appropriate

445
00:32:34,160 --> 00:32:36,600
price. There's where the fraud is.

446
00:32:37,540 --> 00:32:42,620
They also don't tell customers that they
may be bidding against people who have

447
00:32:42,620 --> 00:32:45,380
no intention of buying the item in
question.

448
00:32:46,820 --> 00:32:51,180
Before long, law enforcement is ready to
end this game.

449
00:32:51,930 --> 00:32:57,270
And the entire sports collecting
industry knows that Mastro Auctions is

450
00:32:57,270 --> 00:32:58,410
its last strike.

451
00:32:58,950 --> 00:33:03,190
You would go to the card shows and you
would see the FBI agent and there'd be a

452
00:33:03,190 --> 00:33:09,070
guy from the IRS and federal agents
walking around and they're handing

453
00:33:09,070 --> 00:33:10,070
to people.

454
00:33:10,330 --> 00:33:15,130
And then we knew for certain that the
FBI was really interested in these guys.

455
00:33:16,200 --> 00:33:21,820
The FBI learns that using other people's
accounts to shill bid is a common

456
00:33:21,820 --> 00:33:27,080
practice at Mastro auctions,
particularly for Bill Mastro himself.

457
00:33:30,460 --> 00:33:34,820
And his brazen disregard for concealing
his fraud is apparent.

458
00:33:35,900 --> 00:33:41,260
So much so that it became a joke within
the auction house, and Mr. Mastro became

459
00:33:41,260 --> 00:33:42,860
embarrassed of the joke.

460
00:33:43,120 --> 00:33:45,120
So he went to this...

461
00:33:45,340 --> 00:33:50,560
IT director and asked that the
underbidder records from those auctions

462
00:33:50,560 --> 00:33:54,480
removed so that there would be no
evidence of the shill bidding.

463
00:33:54,740 --> 00:33:57,560
If you get rid of the underbidder
records, you can only see the person who

464
00:33:57,560 --> 00:33:58,399
the item.

465
00:33:58,400 --> 00:34:01,540
And shill bidding is all about how they
got to that price.

466
00:34:02,140 --> 00:34:06,880
That basically not only destroyed
evidence related to historical shill

467
00:34:06,980 --> 00:34:13,280
but ensured that from 2003 to 2007 that
those records would not be available to

468
00:34:13,280 --> 00:34:14,280
law enforcement.

469
00:34:15,230 --> 00:34:20,469
It's a devious but ultimately effective
way to keep investigators from seeing

470
00:34:20,469 --> 00:34:23,850
what is actually going on at Mastro
Auctions.

471
00:34:24,870 --> 00:34:29,449
And that created difficulty in this
investigation when we decided ultimately

472
00:34:29,449 --> 00:34:33,409
what the loss numbers were going to be.
Because the investigation was

473
00:34:33,409 --> 00:34:38,889
handicapped from the fact that during
the charging period, there were 56

474
00:34:38,889 --> 00:34:44,790
Auctions. Each auction could have
anywhere between 1 ,500 and 2 ,200

475
00:34:44,790 --> 00:34:45,790
auction lots.

476
00:34:47,909 --> 00:34:53,010
That's tens of thousands of auction lots
with potential shill bids that law

477
00:34:53,010 --> 00:34:54,790
enforcement may never uncover.

478
00:34:55,850 --> 00:35:02,610
But remarkably, as the FBI begins poking
around in 2007, Mastro decides to

479
00:35:02,610 --> 00:35:07,370
become more transparent and issues a
mandate to keep a record of all bids.

480
00:35:08,060 --> 00:35:10,640
including shill bids in their auctions.

481
00:35:11,600 --> 00:35:16,680
Even under investigation, Mastro thinks
he's unhittable.

482
00:35:17,400 --> 00:35:22,600
My sense was he knew it was unethical
and didn't think it was criminal, and he

483
00:35:22,600 --> 00:35:23,399
went forward.

484
00:35:23,400 --> 00:35:27,500
I realize it's wrong, but, you know,
show me the rule that says I can't do

485
00:35:28,860 --> 00:35:34,300
Despite keeping complete records going
forward, the fraud itself doesn't stop.

486
00:35:38,370 --> 00:35:41,290
could not be satisfied. They did not
know when to stop.

487
00:35:42,390 --> 00:35:46,810
And if you're a Bill Master who
absolutely cannot control himself, you

488
00:35:46,830 --> 00:35:51,370
again, there's a penny on the ground.
That guy is running you over with his

489
00:35:51,370 --> 00:35:54,930
to grab that penny. And then he'll back
up and run over you again so you can't

490
00:35:54,930 --> 00:35:56,410
be a witness against him at the trial.

491
00:35:57,050 --> 00:36:00,050
That's the kind of guy Bill Master was,
and Allen was the same way.

492
00:36:02,940 --> 00:36:07,540
Whether because of the fraud
investigation or the economic downturn

493
00:36:08,080 --> 00:36:13,760
Mastro Auctions suddenly can't get the
items or the bids to keep the company

494
00:36:13,760 --> 00:36:18,960
going. They declare bankruptcy in 2009
and shutter their doors.

495
00:36:21,420 --> 00:36:28,380
But this fraud is going to extra innings
when American

496
00:36:28,380 --> 00:36:29,380
Greed returns.

497
00:36:30,680 --> 00:36:35,000
Mastro and Alan continue to try to stay
a step ahead of the card collecting

498
00:36:35,000 --> 00:36:36,000
community.

499
00:36:38,280 --> 00:36:41,700
But there's one blast for me that cannot
be abided.

500
00:36:42,240 --> 00:36:44,960
He bragged about trimming that card.

501
00:36:45,300 --> 00:36:50,280
It was sort of like he couldn't help
himself. He had to tell people, I pulled

502
00:36:50,280 --> 00:36:51,280
one on the world.

503
00:37:05,580 --> 00:37:11,920
By 2009, the FBI and the Department of
Justice are squeezing in on Bill Mastro

504
00:37:11,920 --> 00:37:12,920
and his associates.

505
00:37:15,000 --> 00:37:20,720
And once again, the valuable Honus
Wagner card is at the center of the

506
00:37:21,080 --> 00:37:27,280
The final nail in the coffin for him was
the FBI had got one of Mastro employees

507
00:37:27,280 --> 00:37:33,740
to wear a wire, and this guy got... Bill
to tell him the story about how

508
00:37:33,740 --> 00:37:35,160
he had trimmed the card.

509
00:37:36,160 --> 00:37:40,500
Bill Mastro discussed the condition of
the card when he purchased it, talked

510
00:37:40,500 --> 00:37:46,040
about how it had bowed side borders
shaped like a football, and how he

511
00:37:46,040 --> 00:37:49,600
the sides of that card in order to make
it more attractive.

512
00:37:51,240 --> 00:37:57,460
To most baseball card collectors,
altering a card's appearance,

513
00:37:57,460 --> 00:37:59,800
Honus Wagner, is sacrilege.

514
00:38:00,490 --> 00:38:04,110
I mean, that is like, you know, painting
the edges of the Mona Lisa.

515
00:38:04,870 --> 00:38:11,430
To do that to this card really is, I
can't even think of words to describe

516
00:38:11,450 --> 00:38:12,450
It's abhorrent.

517
00:38:13,430 --> 00:38:17,830
It's about like a car having all
original parts. It's just not the same

518
00:38:17,830 --> 00:38:21,650
had to replace, you know, something on
it. So same thing with a baseball card.

519
00:38:21,810 --> 00:38:25,290
The corner got dinged. You want the
corner to remain dinged. That's what

520
00:38:25,290 --> 00:38:27,810
happened in the history of that card.
That's what happened.

521
00:38:28,700 --> 00:38:32,640
But Mastro seems to care more about
money than preserving history.

522
00:38:33,320 --> 00:38:37,140
And to law enforcement, Mastro is guilty
of more than blasphemy.

523
00:38:37,740 --> 00:38:39,360
He's guilty of fraud.

524
00:38:41,320 --> 00:38:46,260
Bill Mastro cut the edges of that card
with a paper cutter to make it look more

525
00:38:46,260 --> 00:38:51,220
pristine, to make it look better, and
then sold the card or was involved in

526
00:38:51,220 --> 00:38:54,640
sale of that card numerous times without
disclosing to anybody in the market

527
00:38:54,640 --> 00:38:56,540
that he had manipulated the card.

528
00:38:57,100 --> 00:39:00,560
It took it from something that can't
even be graded, it's not even on the

529
00:39:00,740 --> 00:39:05,080
to the most pristine, highest rated
Honus Wagner card in the universe.

530
00:39:06,120 --> 00:39:08,300
What's the value of that card right now?

531
00:39:09,360 --> 00:39:13,460
You don't know. I mean, it's worth what
somebody is willing to pay for that

532
00:39:13,460 --> 00:39:17,180
card. It was sold privately for $2 .7
million.

533
00:39:18,000 --> 00:39:23,460
So it's still a beautiful card, but it's
a beautiful trimmed card.

534
00:39:26,120 --> 00:39:30,880
In addition to that fraud, the
Department of Justice determines that

535
00:39:30,880 --> 00:39:37,520
Auctions conducts shill bidding in 2
,463 auctions in just over six

536
00:39:37,520 --> 00:39:41,660
years. But before that, it could have
been much worse.

537
00:39:43,160 --> 00:39:48,900
Nevertheless, Mastro's legacy on the
sports collectible industry is still

538
00:39:48,900 --> 00:39:49,900
today.

539
00:39:50,920 --> 00:39:53,820
He certainly popularized this hobby.

540
00:39:54,410 --> 00:40:00,790
But at the same time, he made it where,
because of his greed, that a card that

541
00:40:00,790 --> 00:40:06,110
sold for $1 ,000 that perhaps should
have sold for $500, it then ruined all

542
00:40:06,110 --> 00:40:07,450
card sales going forward.

543
00:40:07,910 --> 00:40:12,330
And really what happens is now, if
you've got a collection and you've

544
00:40:12,330 --> 00:40:16,230
over the last 10 or 15 years, consider
the fact that you probably have about a

545
00:40:16,230 --> 00:40:17,230
25 %...

546
00:40:17,720 --> 00:40:21,940
tax off the top, a fraud tax, because
you've been duped, you've been shilled,

547
00:40:22,100 --> 00:40:26,680
you've been defrauded to, I would guess,
probably at least 25 % of your

548
00:40:26,680 --> 00:40:27,680
collection.

549
00:40:28,500 --> 00:40:31,060
There's really some fitting sort of
bookends on this.

550
00:40:31,520 --> 00:40:33,980
In large part, he created this industry.

551
00:40:34,300 --> 00:40:39,460
And then I think what the mark he
ultimately left as he left the industry

552
00:40:39,460 --> 00:40:40,460
equally as important.

553
00:40:40,960 --> 00:40:44,820
This was the first time that the federal
government had really stuck its nose in

554
00:40:44,820 --> 00:40:47,440
and put its foot down and said, this
conduct is illegal.

555
00:40:47,960 --> 00:40:51,620
And I do believe this sent a strong
message to the industry, and we're

556
00:40:51,620 --> 00:40:56,500
that it has cleaned up actions that have
been subsequent to this and other

557
00:40:56,500 --> 00:40:58,320
auction houses operating in the same
space.

558
00:40:59,520 --> 00:41:04,260
In August 2014, Doug Allen pleads guilty
to wire fraud.

559
00:41:06,040 --> 00:41:08,360
After the contentious sentencing
process,

560
00:41:09,160 --> 00:41:13,500
His punishment puts him behind bars for
a long 57 months.

561
00:41:14,640 --> 00:41:17,740
Bill Mastro, however, cooperates with
the government.

562
00:41:18,640 --> 00:41:24,040
He pleads guilty to mail fraud and
receives a brief 20 -month sentence.

563
00:41:24,540 --> 00:41:25,680
He is now free.

564
00:41:26,760 --> 00:41:30,480
It's a fact that doesn't sit well with
some of his victims.

565
00:41:31,000 --> 00:41:35,340
Well, I'll say this. If someone wants to
give me millions and millions of

566
00:41:35,340 --> 00:41:36,680
dollars to...

567
00:41:37,250 --> 00:41:42,730
spend 20 months in a minimum security
federal penitentiary i've signed me up

568
00:41:42,730 --> 00:41:47,570
that so the big lesson you know in a lot
of this sadly the big lesson is that

569
00:41:47,570 --> 00:41:53,470
crime absolutely pays and it pays a lot
but both of them have to live knowing

570
00:41:53,470 --> 00:41:58,390
that one is bill mastro and one is doug
allen i wouldn't want that for i i mean

571
00:41:58,390 --> 00:42:02,590
i'll take being broke any day or being
bill mastro or doug allen

572
00:42:03,790 --> 00:42:09,370
A cruel Internet fraud leaves a trail of
broken hearts and empty wallets. Every

573
00:42:09,370 --> 00:42:12,590
day they're out there trolling the
Internet looking for unsuspecting

574
00:42:12,830 --> 00:42:15,390
All new American Greed next Monday, 10
Eastern.

575
00:42:15,830 --> 00:42:17,410
CNBC. Get yours.

576
00:42:18,810 --> 00:42:22,850
The early bird gets the worm. And the
corner office, too.

